Business Model for Floral Fantasy School

Business Name: Floral Fantasy School
Address: 494B Tampines Ave 9, Singapore 520494
Contact Information:

• Email: hello@FloralFantasySchoo.com
• Phone: +65 6334 5403

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1. Business OverviewFloral Fantasy School specializes in floristry courses designed for individuals looking to explore the art of floral arrangement. Our curriculum encompasses both traditional and contemporary techniques for working with fresh and artificial flowers, catering to hobbyists and aspiring florists alike. We aim to ignite creativity and passion for floristry, enabling students to create stunning floral designs.

2. Target Audience

• Demographics:

  • Age: 18-65 years
  • Gender: Primarily female, but inclusive of all genders
  • Location: Singapore and surrounding regions
  • Income Level: Middle to high income

• Psychographics:

  • Individuals interested in arts and crafts, particularly floral design.
  • Aspiring florists seeking professional training or side careers.
  • Event planners and decorators looking to enhance their floral arrangement skills.
  • Hobbyists wanting to learn for personal enjoyment or home decoration.

3. Unique Value PropositionFloral Fantasy School offers a comprehensive and immersive learning experience in floristry. Our hands-on approach allows students to practice their skills in a supportive environment, guided by experienced instructors. We provide access to high-quality materials and tools, ensuring students create beautiful arrangements they can be proud of.

4. Core Services

• Floristry Workshops:

  • Regular courses covering various topics, such as bridal bouquets, event decorations, and seasonal arrangements.
  • Themed workshops for special occasions (e.g., Christmas, Valentine's Day).

• Private and Group Classes:

  • Customized sessions for individuals or small groups, focusing on specific skills or projects.

• Kids’ Floral Classes:

  • Fun, age-appropriate workshops that introduce children to flower arranging and creativity.

• Special Events:

  • Organizing floral design competitions and showcases to promote creativity and student talent.

5. Marketing Strategy

• Online Presence:

  • A visually appealing website featuring course offerings, registration options, and student testimonials.
  • Active social media profiles showcasing students' work, tips, and floral design trends.

• Community Engagement:

  • Collaborations with local businesses, wedding planners, and event venues to promote courses and services.
  • Participation in local fairs, expos, and markets to increase visibility and attract potential students.

• Promotions:

  • Offering introductory workshops or free demos to attract new participants.
  • Discounts for group bookings or early registrations for specific classes.

6. Revenue Streams

• Enrollment fees for workshops and classes.
• Sales of floral materials, tools, and kits for home projects.
• Customized services for events and corporate functions (e.g., floral arrangements, decorations).
• Membership options for regular attendees, providing exclusive access to advanced workshops and discounts.

7. Cost Structure

• Fixed Costs:

  • Rent and utilities for the workshop space.
  • Salaries for instructors and administrative staff.

• Variable Costs:

  • Floral supplies and materials for classes.
  • Marketing expenses for promoting courses and events.
  • Maintenance of tools and equipment used in workshops.

8. Success Metrics

• Enrollment numbers and class attendance rates.
• Customer satisfaction and feedback scores from students.
• Growth in social media engagement and community presence.
• Revenue growth from classes, product sales, and event services.

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Floral Fantasy School aims to cultivate a love for floral design through comprehensive training and creative expression. By providing a diverse range of courses and fostering a community of floral enthusiasts, we empower students to master the art of floristry and create beautiful arrangements for any occasion.